The complete SEO checklist for eCommerce stores
· by admin
Sitemaps, metadata, structured data and speed — the on-page and technical SEO essentials that actually move your store up the rankings.
SEO is the channel that keeps giving long after you stop paying for ads. This checklist covers the basics that make search engines — and shoppers — trust your store.
Technical foundations
- HTTPS everywhere: every URL, including your sitemap, must be served over HTTPS.
- XML sitemap: submit a clean sitemap so engines discover every page.
- robots.txt: allow what should be crawled, block carts and checkouts.
- Canonical tags: prevent duplicate-content issues from filters and variants.
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Watch out: a sitemap that lists http:// URLs behind an HTTPS site is rejected by Search Console. Always generate absolute HTTPS URLs.
On-page optimisation
- Unique title and description per page.
- Descriptive, keyword-aware URLs.
- Alt text on every product image.
- Internal links to key pages like pricing.
Speed & Core Web Vitals
A fast store ranks higher and converts better.
Compress images, lazy-load media, keep your theme lean. Our platform handles much of this out of the box.
🎯 Key takeaway
SEO isn't one big move — it's dozens of small, correct details. Work through this once and let it compound.
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